marketing  concepts & ​communications

​​​Linda B. Parker
​Linda is a rare talent, a true creative who is equally comfortable performing market and budget analyses to achieve a positive ROI. She brings her business training and many years of marketing management experience to every creative project, using market research and brand strategy as the basis for all creative.


She has been a marketing professional, writer and editor for more than 20 years, developing and implementing multi-channel, integrated marketing campaigns designed to align marketing communications with the brand vision and business line goals.  She has a proven track record of increasing brand awareness, driving sales and expanding market share.


Linda has written for on and offline media in a range of formats. She is particularly adept at taking highly technical, complex scientific information and simplifying it for a consumer audience.


Industries  

  • Biotechnology 

  • Skin care 

  • Mobile hardware and software technology

  • Financial services and investments: hedge funds, mortgage banking, 

   institutional and personal trust services

  • Non-profit educational and community organizations

  • Public relations

  • Consumer electronics


Formats 

  • Online and print advertising

  • Sales collateral materials

  • Promotions: consumer and employee

  • Press releases and press kits

  • Technical writing (quarterly investment strategy sheets, RFPs, DB consultant databases, hedge fund due diligence questionnaires) 

  • Newsletters

  • E-mail campaigns

  • By-lined articles for senior managers

  • Bios and corporate boilerplate

  • Human interest stories

  • PowerPoint presentations

  • Business plans

  • Website copy and online content 


Her expertise includes managing primary market research to define optimal market segments, then transferring research results into core brand messages to build a comprehensive communications platform. She has in-depth experience in business and marketing strategy, brand creation and tactical implementation, product launches, public relations, trade show marketing and on-site event management.


In her youth, Linda trained as an actress then worked in NYC. Her former life serves her well as she is an exceptionally talented trainer and presenter. 

Linda earned her MBA from Cornell University and her BA magna cum laude from Brandeis University. She resides in Cincinnati, Ohio, and can work from her home office or on-site.