marketing  concepts & ​communications

"Humorous ads are more likely to be watched and see greater lifts in ad

recall and brand awareness."

Grab a laugh on the

Advertisements

Non-Profits:

• Camp Gan Shalom
  
• ​Weizman Day School
  

Concerts:

• David Zasloff Poster
  
• David Zasloff Newspaper
  
• Yuval Ron
  

Indymac Bank:

• ​Lending Solutions as Unique as You Are
  
• Perfect Party/Perfect Loan
  
• ​Envision the Possibilities
  

The estate of the famed silent screen star, Harold Lloyd, was a client of First Interstate Bank at the time. Mr. Lloyd is standing second from the left.

Conducted research to discover what motivates consumers to continue watching ads after 5 seconds. YouTube data showed the following: