marketing  concepts & ​communications

Below are samples of ideas/headlines for a direct mail campaign for Tyfone. To break through clutter to introduce Tyfone and mobile financial services which were unknown in the US in 2007,

I chose to send a branded desk item with a note to a targeted list of prospects. "DI" is Digital Insight, a Tyfone partner. The button opens the entire presentation to senior management.​

​Brand & Benefits Messaging

  • Speed to market
  • Connectivity
  • Ease of implementation
  • Flexibility
  • Security
  • Financial institution owns the real estate and the customer

Focused, actionable creative is critical to success in marketing, regardless

of the size or duration of the project.

ALL CREATIVE MUST:

Support the brand

Increase awareness

Sell the product

Grow the business​

IDEATION